Week 4 Origination

 K I dont thow why this did this!? jpsie ?

Today,

I was at home sick, So I Didn’t Talk about the subjects that were discussed in the class, however I do have the powerpoint at my disposal to use and blog about. So here we go…

We Looked at law 3 : Time
 of John Maeda's book The Laws of Simplicity.

Questions Below:

1. What is the major benefit of saving time?

To prevent time wasted when it could be used to do more important things or to fit more into your day. 

2. How do designers integrate time into their products?

Making functionality, appearance, portability and hardware simplier to reduce the unnecessary processes we use to get to our goal.

3. Explain the relationship between making waiting shorter with making waiting more tolerable

Music, pictures, lots of different distractions like a music channel on tv or a movie.

4. How can you use your timeline to increase your own efficiency as a designer?

Keep to the process of creating, dont get distracted.

5. Briefly outline an event or activity in which you are adept at time saving?

Putting my shoes and Socks on in the car, ( im not driving obviously) on the way to work or uni to save time :) 

6. What part of your design/multimedia process do you need to improve at, in terms of saving time?

Researching, I need a process for researching on the web as I trail off almost everytime.

BRANDING

I could Name 14 of the 20 Logos :) Not bad eh ? :)

Things I learned From Looking At The Powerpoint : 

A Brand Is A product, service, symbols, slogan or design scheme. 

I was a bit confussed as it said branding is a logo and then say it is not a logo..?


I wasnt suprised to see that Coke branding is number 1 but I was surprised to see that Macdonalds and Google were further down the line.. odd I thought to myself ..

STRONG branding --->

Positioning

Packaging

Promotions 

Persistance

Persuasion
Performance

I call them the 6 P's of Perfection :)

EXERCISE: Analyzing Patterns / Branding

Develop a list of words or phrases that describe last year’s logo.

Address:

1. the name “uphere” – meaning / effectiveness

2. the graphic pattern – inferred meaning / effectiveness

REFERENCE: http://uphere.cdu.edu.au/

Firstly Id Like to say that i dont like this design at all, i think it lacks creativity but then again thats just one persons opinion.

1: Name - Meaning/ effectiveness

- NT
- Up top

- Portrays the idea well

2: Graphic - Meaning/ effectiveness

-Positioning is done well

-Dont Like the font at the bottom.. its too clear

-Its effective but i feel it steers more towards paintings and not art or design in general

EXERCISE: PHRASES- NT Centenary

- CenTerritory?
- Terra
- Cen-Ten

Century Of Art
Century Of Art In The NT
The Artists Centenary

VIDEO: I found this video on youtube advertising last years exhibit..

I didn't like this advertisement very much, it seemed too childish and it wouldnt appeal to all ages. The overall script and music is good but i dont feel the imagery works well in publicizing the exhibition. 

OVER AND OUT!

Week 3 Origination

Today,

We Looked at the Second Chapter of John Maeda's The Laws of Simplicity, titled Organise. Also, we looked at body language and how to communicate soley with our facial expressions and body. 

ORGANISING?!

hahah.. funny.. this image is quite close to my workspace now..

REFERENCE:http://mylstar.com/misc/desk.jpg

In the future I hope it looks like this...

1. What does the acronym SLIP mean according to Maeda? 

Sort, Label, intergrate and prioritise. A way of organising simply to maximise productivity.

2. Define each character of the acronym, S L I P in one sentence 

Sort the Variables, label each accordingly, intergrate the relatives and prioritise in order.

3. What does Maeda say is only a pinkie away? 

The easiness of tab form.

4. Why is this important to us as designers? 

Putting things in tabular form is easier and more efficient for all areas of design.

5. What are the principles of gestalt psychological theory?

It is in our nature as humans organise everything in our heads to make it make sense.  Maeda talks of the ipod and how the progression to the ultimate functionality lead to its simple but complex look as much as its popularity. 

6. Where might one find the aesthetics of blur? 

They are very common in the history of art, Maeda specifically mensions impressionism in light of the "tiny brushstrokes". 

7. Why is blur important in interactive design? 

If there are many factors that are involved or things you want to incorporate, you can use the blur principle to give the idea the appearance of something simpler. 

8. Why do good designers squint when they look at something?

Because they know that they will see more by seeing less. It gives the illusion of the nakedness to give the designer the ability to see the unnecessary. 

THINKING GAME -

We were asked to assess what each of the following body language elements and determine the possible feelings or words behind the actions:

1. A person nods his/her head up and down 

Generally it means yes, however it is offensive in some cultures.

2. A person’s lower lip trembles slightly 

Upset, close to tears, cold or nervous. 

3. A person smiles slightly

Polite smile, patronising, hello smile

4. A person yawns 

bored, tired, contagious yawn. 

5. A person shrugs his/her shoulders 

dont care, dont know, uneasy, confussed

6. A person inhales quickly

shock, out of breath, scared, excited.

To me, being able to read each other is important and very helpful on a daily basis, this video I found on the royals engagement mishaps with the media was quite unlike daily life and it was quite amusing.

                       OVER AND OUT!